Mar 29, 2012

Improving Your Email Marketing

By Harris Ruediger


There has been so much written about Facebook marketing that I was initially hesitant about this article. In this article, advanced tech makes are actually discussed instead of the basic ones that almost everyone knows how to use. Facebook, and other social media sites, are on the move right now. Diversity and variety in your marketing strategies should always be what you strive for.

There are two basic formats for email -text or HTML based, and this is widely known. Not everyone chooses to get HTML email, and feel safer with text based. They may find text easier to read or faster loading, or less likely to contain viruses. As a list owner, you should allow people to choose between these two formats. It's worth it to take the extra time to do this, as it helps show people that you're concerned with their preferences. The other option is to send all of your emails out in text only form, which no one should have a problem with.

When the site visitors are on your Facebook ad page for a longer period of time, the results tend to be better. Send them to your FB page, not your main site. This is the key to making this type of marketing work. When you do that, people will remain comfortable, relaxed, and therefore more open to your marketing message.

If you are using emails for your list that are HTML formatted, then you need to take some special precautions. E-mails with images and graphics is a great way to connect with your e-mail list. You really want to avoid placing too many graphics, however, as this can cause some problems. You really want to avoid doing this in excess because it will trigger the spam filter when it sees the e-mail you have sent. This may be why nobody is responding to the e-mails you are sending, or why the open rates will be down - it's because the e-mails never make it to the inbox.

Lay out all the ground rules and guidelines in your first email that people will get once on your autoresponder. People will appreciate it because it tells them you respect them and their time. Give them an overview of what your list or newsletter is all about. It's a good idea to mention how often you'll be sending them emails, as well as the topics you usually cover. Additionally, be up front about what percentage of your emails will contain promotional content. All of this is building good will with your list optins and subscribers. This isn't hard for you to do, and your opt-ins will appreciate it. It may help you to know that email marketing is one of the most fluid and dynamic aspects of online marketing. The reason is you have complete control over it and the rules are flexible and plentiful. Many email marketers tend to follow the crowd in their approach. You should strive to come up with email marketing methods of your own. Seek ways to constantly refine your email marketing techniques as you find out what works best.




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30 comments:

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Thank you for a very helpful article.
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